thank you for stopping by.
i do graphics, web + branding for small businesses and non-profits. those shown on this website are food businesses and non-profits based in San Francisco, where i worked over the summer at the Good Food Foundation. during that time, i continued my ongoing branding work for Vietnamese food business Little Window and started offering graphic support to food non-profit La Cocina, among others. i come from a background of writing (not shown on this site).
i am enthusiastic about building out brands, through web and graphic design and in-depth writing and storytelling, too. my design is inspired by the precision and creativity of Acne Studios, the colors and story of Jacquemus, and the sunniness of that building ^ at the corner of Florida & 20th in San Francisco.
please say hey in an email so that I can help you with web development and visual branding, whether for a specific project or full re-design.
all work on this site is my own. "quinn" font based on a hand-painted "No Parking" sign on Valencia street.
BRAND, WEBSITE + GRAPHICS
2015 — Now 'n Forever
I've been developing the brand, website and graphics for Little Window (Vietnamese food business formerly known as Bicycle Banh Mi) for the past couple of years. My work with Jessie (owner + friend) began when she realized there was no public written history of the business. Once I put that out into the world, we thought more about what other stories behind Little Window needed telling, and used an interview-photo series to highlight the small Bay Area businesses Little Window partners with. Since then, I've built out its brand through designing print collateral like catering/storefront menus, gift cards, loyalty cards and postcard series alike. Little Window's logo itself is hand-painted work by Bay Area artist Ashley Furonda.
POP-UP MENU (2017)
CATERING MENU (2017)
GLASS CASE-DISPLAYED STOREFRONT MENUS (2017)
11 x 17"
. . . (2018)
25 x 26" display
8.5 x 11"
LOYALTY CARDS (2017 + 2018)
ON-SITE CATERING VISUALS
8.5 x 11"
ACNe STUDIOS CATERING PROPOSAL for SF OPENING (KEEP DREAMIN, BOY)
Acne Studios is a fashion-house based out of Stockholm who I admire. Founded in 1997 (the year I was born) out of an existing artists' collaborative, they have stores around the world and finally opened one in San Francisco this summer. I thought it would be really cool for Little Window to cater it, being a San Francisco food business.
I think the aesthetic values of Acne are embodied in Little Window branding to some extent, because I do a lot of its visual work and my taste is similar to Acne's. On top of that, their newest collection centers around family, and the notion: "There is no ‘normal’ family — all families are normal." Little Window is a business founded and run by Jessie + Mami (her mom). It's totally a family business, so it seemed like a case of the stars aligning...
It didn't happen — I actually never sent the proposal, and Jessie wasn't even in the country on the night of the opening party. But I hope that someday, something like it does.
COMMUNICATIONS + OUTREACH
June — SEPTEMBER, 2017
I spent my days the summer of 2017 interning at The Good Food Foundation, a non-profit in San Francisco that promotes food sustainability through a variety of efforts and programs, most notably the annual Good Food Awards. The Awards currently encapsulates 15 categories; each year, 2,000+ entries are submitted during July and sent within a 2-day shipping window in September to San Francisco for a Blind Tasting that takes place that weekend. Scores are then tallied, and high-scoring entries are vetted to ensure they align with their category's sustainability criteria (the point of the Awards is to incentivize responsibly-produced food products.)
My role in this spanned: outreach to American producers during July's entry period; vetting applicants to the Good Food Merchants Guild (year-round program for sustainable-food-producers in same spirit as Awards); preparing design collateral for the tasting; and managing correspondence for the 250 judges who came from as far as Spain to judge on a panel that weekend.
Much of this work was not actually design but event planning, communications, and food-sustainability-specific things. Accordingly, I included just one pdf of ribbons that judges wore at the tasting.
ONGOING GRAPHIC + WEB DESIGN
BUSINESS CARDS: ORIGEN (2017)
WEB DESIGN FOR SF STREET FOOD FESTIVAL (2017)
This is another website I built out for the annual Street Food Festival. My contribution to La Cocina is occasional newsletter writing and graphic support, which will eventually make its way onto here. When I did News, Opinion + Features writing for newspapers, my favorite thing was writing about people; individuals; groups taking direct action; teachers organizing a strike. Doing volunteer spotlights is a small thing that allows me to do that while getting to know people who help La Cocina.
The very first things I designed were print pages for my High School newspaper, where I also learned to report and write non-academically. I continued designing in college by designing layout for the Opinion section of UC San Diego's newspaper during my 2 years as editor. Tied in with these editorial roles were data visualization and photography, alongside writing and interviewing for News, Opinion, Features, and Community sections