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Thank you for stopping by!

 I do graphics, web design and branding. Projects shown on this website are for food businesses and non-profits based in San Francisco, where I worked for a period of time at the Good Food Foundation. I come from a background of journalistic and academic writing (not shown on this site), which always informs the way I go about understanding the stories behind businesses I’m designing websites and graphics for. My designs are inspired by the lively artwork I often work with for projects, along with my appreciation for finding balance through crisp color combinations, textures and proportions. Aside from freelance design, I also work part-time for Eckhaus Latta, a fashion designer (my favorite) who inspires my approach to design with re-purposed and unconventional materials, and an openness to being inspired by past designs in their creation of futuristic clothing.

Please say hi in an email so that I can help you with web development and visual branding, whether for a specific project or to start an ongoing relationship.

All work on this site is my own. "quinn" font based on a hand-painted "No Parking" sign on Valencia street in San Francisco.

 

[quinnpiepersf@gmail.com]

 
 
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BRAND, WEBSITE + GRAPHICS

2015 — Now 'n Forever

 
 

I've been developing the graphics, website and brand for Little Window (formerly known as Bicycle Banh Mi) for the past couple of years, which revolves around illustrations from Bay Area artists including Kat Kuang, Alex Bowman and Ashley Fundora (who designed/painted Little Window's logo). My work with Jessie (owner + friend) began when she realized there was no public written history of the business. Once I put that out into the world, we thought more about what other stories behind Little Window needed telling, and used an interview-photo series to highlight the small Bay Area businesses Little Window partners with. Since then, I've built out its brand through designing print collateral like catering/storefront menus, gift cards, loyalty cards and postcard series.

 
 

POP-UP MENU (2018)

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POP-UP MENU (2017)

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CATERING MENU (2017)

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GLASS CASE-DISPLAYED STOREFRONT MENUS (2017)

11 x 17"

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LUNCH SIGN.jpg
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. . . (2018)

25 x 26" display

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LOYALTY CARDS (2017 + 2018)

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BUSINESS CARDS

 

ON-SITE CATERING VISUALS

8.5 x 11"

 

ACNe STUDIOS CATERING PROPOSAL for SF OPENING

 

Acne Studios is a fashion-house based out of Stockholm who I admire. Founded in 1997 (the year I was born) out of an existing artists' collaborative, they have stores around the world and finally opened one in San Francisco this summer. I thought it would be really cool for Little Window to cater it, being a San Francisco food business.

I think the aesthetic values of Acne are embodied in Little Window branding to some extent, because I do a lot of its visual work and my taste is similar to Acne's. On top of that, their newest collection centers around family, and the notion: "There is no ‘normal’ family — all families are normal." Little Window is a business founded and run by Jessie + Mami (her mom). It's totally a family business, so it seemed like a case of the stars aligning...   

It didn't happen — I actually never sent the proposal, and Jessie wasn't even in the country on the night of the opening party. But I hope that someday, something like it does.

 
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GIFT CARDS

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CATALOGUE DESIGN + LAYOUT (2017)

 

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COMMUNICATIONS + OUTREACH

June — SEPTEMBER, 2017

 

I spent my days the summer of 2017 interning at The Good Food Foundation, a non-profit in San Francisco that promotes food sustainability through a variety of efforts and programs, most notably the annual Good Food Awards. The Awards currently encapsulates 15 categories; each year, 2,000+ entries are submitted during July and sent within a 2-day shipping window in September to San Francisco for a Blind Tasting that takes place that weekend. Scores are then tallied, and high-scoring entries are vetted to ensure they align with their category's sustainability criteria (the point of the Awards is to incentivize responsibly-produced food products.) 

My role in this spanned: outreach to American producers during July's entry period; vetting applicants to the Good Food Merchants Guild (year-round program for sustainable-food-producers in same spirit as Awards); preparing design collateral for the tasting; and managing correspondence for the 250 judges who came from as far as Spain to judge on a panel that weekend.

Much of this work was not actually design but event planning, communications, and food-sustainability-specific things. Accordingly, I included just one pdf of ribbons that judges wore at the tasting.

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I began work with The San Francisco Cooking School at the beginning of this year when I designed the branding, website and event space signage for The Food Media Lab, a food media festival in San Francisco. Since the festival is meant to offer a space for conversation and community amongst people who work in food and food media in the Bay Area, I designed the logo to be bold, clean and playful while still connoting media. I then commissioned artwork from Alex Bowman in order to capture the intricacy and beauty of the food all these writers and photographers work with. I asked her to draw a Napa cabbage, appreciating its textural beauty and association with the Bay Area. I also asked her to draw a leek, chicory, rainbow carrots and another cabbage.

 
 

LOGO FOR FOOD media lab FESTIVAL

 
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Arrangement OF ARTWORKS commissioned illustrations for use on website

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Laminated dough-folding tutorial

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BRANDING DESIGN, LOGO DIRECTION + PACKAGE DESIGN (2018)

 
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ONGOING GRAPHIC + WEB DESIGN

BUSINESS CARDS: ORIGEN (2017)