thank you for stopping by.
i do graphics, web + branding for small businesses and non-profits. those shown on on this website are within food, and based in San Francisco. that's because i most recently worked for the Good Food Foundation while continuing my ongoing branding work for Vietnamese food business Little Window and offering occasional graphic support to food non-profit La Cocina (along with assorted graphic projects).
i am enthusiastic about helping small businesses + non-profits with web and graphic design, writing and branding. just say hey in an email if you want see about me doing something for you, and get. that. ball. rolling.
all work on this site is my own.
BRAND, WEBSITE + GRAPHICS
2015 — Now 'n Forever
I've been developing the brand and graphics for Little Window (Vietnamese food business formerly known as Bicycle Banh Mi) for the past couple of years. My work with Jessie (owner + friend) began when she realized there was no public written history of the business. Once I put that out into the world, we thought more about what other stories behind Little Window needed telling, and used an interview-photo series to highlight the small Bay Area businesses Little Window partners with. Naturally this evolved into my creation and design of its website, and establishment of its brand based on hand-painted work by Bay Area artist Ashley Furonda. this spans web + print items: storefront-displayed + printed catering menus, loyalty + gift cards, bags & stickers.
GLASS CASE-DISPLAYED STOREFRONT MENUS
ON-SITE CATERING VISUALS (PRINTED)
LOYALTY + GIFT CARDS
ACNE CATERING PROPOSAL (KEEP DREAMIN, BOY)
COMMUNICATIONS + OUTREACH
June — SEPTEMBER, 2017
I spent my days this summer interning at The Good Food Foundation, a non-profit in San Francisco that promotes food sustainability through a variety of efforts and programs, most notable the annual Good Food Awards. The Good Food Awards — if you're one of the 2,000 people I called this summer you're gonna just tune out for a second— is a program that rewards American craft food and drink producers for excellence in both taste and sustainability! The Awards currently encapsulates— Beer, Charcuterie, Cheese, Cider, Coffee, Confections, Chocolate, Elixirs, Fish, Honey, Oils, Pantry, Pickles, Preserves, Spirits — and each year 2,000+ entries are submitted during July and sent within a 2-day shipping window in September to San Francisco for a Blind Tasting that takes place thereafter. After that, scores are tallied, high scorers are vetted to ensure that they align with their category's criteria (whole point of the Awards is to incentivize responsibly-produced food products.)
I spent this chapter of my summer outreaching during the month-long entry period period, vetting applicants to the Good Food Merchants Guild (year-round program for sustainable-food-producers in same spirit as Awards) preparing some design collateral for the tasting and managing the 250 judges who came out locally and internationally each specifically for one of 15 categories.
Much of this work, unlike mine for Little Window and La Cocina, was not design but rather event planning, communications, and food-sustainability-specific things. Accordingly, I'm including just a pdf of ribbons that judges wore at the tasting.
This is another website I built out for the annual Street Food Festival. My contribution to La Cocina is occasional newsletter writing and graphic support, which will eventually make its way onto here. When I did News, Opinion + Features writing for newspapers, my favorite thing was writing about people; individuals; groups taking direct action; teachers organizing a strike. Doing volunteer spotlights is a small thing that allows me to do that while getting to know people who help La Cocina.